5 Social Media Shifts Hotels Should Know in 2025
The factors driving reach and engagement are shifting. These five takeaways highlight what’s working now on TikTok and Instagram, and how hotels can adapt.
6 Takeaways From SME's 2025 Industry Report Every Hotel Should Know
From shifting platforms to smarter search, we’re breaking down the trends shaping hotel marketing in 2025.
What’s Driving Corporate Travel Decisions in 2025
Corporate travel priorities are changing. See what adjustments can help your team stay ahead of evolving guest needs.
Why Local Travelers Are Your Secret Weapon
Early signs of a travel slowdown mean it’s time to go local. Here's why drive-market travelers may be your biggest advantage this season
TikTok Brand Attention Struggles & Instagram’s New Stories Comments
Discover why 80% of brand TikTok videos are missing the mark and learn about Instagram's new Stories comments feature. Plus, get insights into 2024 video trends and influencer collaborations.
Instagram Expands Carousels & LinkedIn’s Video Surge
Explore how generative AI is reshaping social media authenticity and discover Instagram’s new expanded carousel feature.
Instagram Prioritizes ‘Views’ as Main Metric & Social Media Trends to Adopt Before 2025
Discover Instagram’s shift to prioritizing ‘Views’ as the key metric across all content formats and explore essential social media trends to adopt before the year ends.
Why Instagram Followers Miss Your Content & New Influencer Insights
Instagram reveals why followers miss your content and get NEW insights from the Influencer Aspirations Report.
