Sign in Subscribe
Smart Hotel Marketing
Expert Marketing Insights For Hotels & Resorts

Latest

May
28
5 Takeaways From the 2026 Social Media Marketing Industry Report (And What They Mean for Your Hotel)

5 Takeaways From the 2026 Social Media Marketing Industry Report (And What They Mean for Your Hotel)

The 2026 Social Media Marketing Industry Report wasn't written for hotel marketers. Here's how to translate the five biggest takeaways for your property.
4 min read
May
21
YouTube: The Search Engine Your Hotel Is Missing

YouTube: The Search Engine Your Hotel Is Missing

78% of consumers turn to YouTube for recommendations they trust. Discover why this platform is the dominant force in high intent travel research.
5 min read
May
14
Marketing Strategy Shifts from Age Groups to Life Stages

Marketing Strategy Shifts from Age Groups to Life Stages

Stop targeting by generation. Meta’s 2026 report reveals why life stages and digital habits are the new keys to hotel discovery and bookings.
6 min read
May
07
Travel as a Mental Health Reset: The New Guest Priority

Travel as a Mental Health Reset: The New Guest Priority

41% of travelers are now seeking a "calmer nervous system" through travel. Learn how to turn this wellness shift into a revenue opportunity.
5 min read
Apr
30
Social Search: Where Opinions Outweigh Facts

Social Search: Where Opinions Outweigh Facts

Travelers are moving from search facts to social validation. Learn how to bridge the gap and influence the new "visible evaluation journey."
4 min read
Apr
23
Finding Your Next Big Lead Just Got Easier on LinkedIn

Finding Your Next Big Lead Just Got Easier on LinkedIn

Discover how LinkedIn’s new AI powered search helps hotel marketing teams find high intent leads and streamline B2B prospecting.
5 min read
Apr
16
Man looking at LinkedIn on mobile phone standing in hotel lobby

LinkedIn Gains Ground as Google’s AI Search Reshapes B2B Discovery

Marketers move budgets to LinkedIn as Google AI search changes, prioritizing high ROAS and direct engagement with professional decision makers.
4 min read
Apr
08
AI generated view of Downtown San Diego, with Agentic AI booking a vacation.

AI Isn’t Just Recommending Hotels... It’s Getting Ready to Book Them

From searching to doing: Learn why Agentic AI is transforming the traveler journey as autonomous systems prepare to handle the entire booking process.
4 min read
Jan
02
AI interface recommending an upscale business hotel to a meeting planner, shown in a clean, tech-forward scene with cool summer tones.

Marketing in the Age of AI: Trust Is the New Currency

In 2026, AI search will reward trust, not just traffic. Hotels must shift from being visible to being credible.
4 min read
Dec
24
Smartphone showing the TikTok app against a U.S. city skyline and American flag, with a suitcase and hotel keycard nearby, highlighting TikTok’s U.S. shift and hotel marketing relevance.

TikTok’s U.S. Sale Is (Almost) Final

TikTok’s U.S. sale is (almost) final. What it means for hotels, plus 4 platform updates that could shape your 2025 content strategy.
4 min read