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Smart Hotel Marketing
Expert Marketing Insights For Hotels & Resorts

Latest

Jul
02
Gen Z Is Trading Screens for Yarn, and Hotels Have an Opening

Gen Z Is Trading Screens for Yarn, and Hotels Have an Opening

Gen Z is ditching screens for hobbies, and hotels are perfectly positioned to meet them there. Here's how to build the experience.
6 min read
Jun
25
The Four Shifts That Decide Whether Your Hotel Gets Seen in 2026

The Four Shifts That Decide Whether Your Hotel Gets Seen in 2026

Follower counts stopped meaning anything. Here are the three 2026 shifts that decide whether your hotel gets seen, and booked.
6 min read
Jun
18
LinkedIn Is the New B2B Search Engine

LinkedIn Is the New B2B Search Engine

There is a massive, overlooked corporate goldmine for hotel visibility in the age of AI search. Here is why LinkedIn is your new B2B playbook.
5 min read
Jun
11
Instagram Plus: The Premium Tier Official Rollout

Instagram Plus: The Premium Tier Official Rollout

Meta rolls out Instagram Plus. Discover how 48 hour Stories and custom audience filters reshape organic reach and revenue tracks for your resort.
5 min read
Jun
04
LinkedIn's New Algorithm Cares About "Invisible" Engagement

LinkedIn's New Algorithm Cares About "Invisible" Engagement

LinkedIn's new algorithm tracks invisible signals like carousel swipes. Learn how this impacts your hotel's corporate group strategy.
4 min read
May
28
5 Takeaways From the 2026 Social Media Marketing Industry Report (And What They Mean for Your Hotel)

5 Takeaways From the 2026 Social Media Marketing Industry Report (And What They Mean for Your Hotel)

The 2026 Social Media Marketing Industry Report wasn't written for hotel marketers. Here's how to translate the five biggest takeaways for your property.
4 min read
May
21
YouTube: The Search Engine Your Hotel Is Missing

YouTube: The Search Engine Your Hotel Is Missing

78% of consumers turn to YouTube for recommendations they trust. Discover why this platform is the dominant force in high intent travel research.
5 min read
May
14
Marketing Strategy Shifts from Age Groups to Life Stages

Marketing Strategy Shifts from Age Groups to Life Stages

Stop targeting by generation. Meta’s 2026 report reveals why life stages and digital habits are the new keys to hotel discovery and bookings.
6 min read
May
07
Travel as a Mental Health Reset: The New Guest Priority

Travel as a Mental Health Reset: The New Guest Priority

41% of travelers are now seeking a "calmer nervous system" through travel. Learn how to turn this wellness shift into a revenue opportunity.
5 min read
Apr
30
Social Search: Where Opinions Outweigh Facts

Social Search: Where Opinions Outweigh Facts

Travelers are moving from search facts to social validation. Learn how to bridge the gap and influence the new "visible evaluation journey."
4 min read