Latest
Sep
19
Redefining Social Media Success: Why Followers Aren't Everything
In a world obsessed with follower counts, hotels and resorts need to rethink their social media metrics. This post explores why engagement trumps followers and offers strategies for meaningful connections. Learn how focusing on quality interactions can boost conversions and build a loyal community.
4 min read
Aug
21
Influencers vs. Creators: Finding the Perfect Fit for Your Hotel's Marketing
Influencers reach the masses, creators tell stories. Both offer unique paths to success in hotel marketing. Whether it's a million followers or one person with a million-dollar impact, influence is key.
4 min read
Aug
09
The Power of User-Generated Content (UGC)
Leverage the potential to boost engagement, build trust, and increase bookings.
4 min read
Aug
03
A Proactive Approach to Securing Your Hotel's Social Media Presence
Managing hotel social media accounts is no easy task. This article dives into the best practices for ensuring secure and continuous access to your accounts across platforms, especially amidst team turnover.
4 min read
Jul
27
Social Media Metrics You Need to Know
Crack the code of social media metrics and unlock the potential to elevate your hotel's online presence.
3 min read
Jul
17
Determining the Right Social Media Platform for Your Hotel
Easily navigate and better understand the ever-changing digital landscape when you consider these key factors.
3 min read
Jul
10
Threads: The Next Big Social Network for the Hospitality Industry?
Threads: Meta's new social platform. Uncover the potential of this text-focused app. We dive into everything hotels & resorts need to know.
3 min read
Jun
12
TikTok: Why Your Hotel Just May Want to Get Started
Hotels should consider using TikTok for one simple reason - your customers are already on it.
1 min read
Jun
06
Redefining Hospitality: How Hotels Can Utilize ChatGPT
Explore the capabilities of ChatGPT, capitalize on AI, and transform your hotel operations.
5 min read
May
10
The Ideal Number of Hashtags for Your Hotel's Instagram Posts
Hashtags are an essential part of any hotel or resort Instagram strategy. While using wildly popular hashtags on your Instagram posts may be tempting, it is not recommended.
5 min read