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4 min read Influencer Marketing

5 Social Media Shifts Hotels Should Know in 2025

The factors driving reach and engagement are shifting. These five takeaways highlight what’s working now on TikTok and Instagram, and how hotels can adapt.
5 Social Media Shifts Hotels Should Know in 2025

Recent data reveals what’s driving performance on Instagram and TikTok in 2025. We took a closer look and pulled out five key shifts that line up with broader changes in how travelers engage with content.

Here are five key takeaways to keep in mind:

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Published by:

Marisa Arce

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