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Tyler Anderson

Tyler Anderson

Dallas | San Diego
CEO, Casual Fridays | Hotel Marketing Strategist | Creator of Smart Hotel Marketing | Helping Hotels Win with Content, Social & AI
Jul
17
LinkedIn's AI Slop Problem Is Real. Don't Let Your Hotel Add to It

LinkedIn's AI Slop Problem Is Real. Don't Let Your Hotel Add to It

LinkedIn's most AI-saturated platform. Here's how hotels can stand out with original long-form content instead of adding to the slop.
7 min read
Jul
09
Search Isn't Dying. It's Splitting Into Three

Search Isn't Dying. It's Splitting Into Three

Google searches per user dropped 20% YoY. Here's why hotels need a plan for social, traditional, and AI search, not just one.
6 min read
Jul
02
Gen Z Is Trading Screens for Yarn, and Hotels Have an Opening

Gen Z Is Trading Screens for Yarn, and Hotels Have an Opening

Gen Z is ditching screens for hobbies, and hotels are perfectly positioned to meet them there. Here's how to build the experience.
6 min read
Jun
25
The Four Shifts That Decide Whether Your Hotel Gets Seen in 2026

The Four Shifts That Decide Whether Your Hotel Gets Seen in 2026

Follower counts stopped meaning anything. Here are the three 2026 shifts that decide whether your hotel gets seen, and booked.
6 min read
Jun
18
LinkedIn Is the New B2B Search Engine

LinkedIn Is the New B2B Search Engine

There is a massive, overlooked corporate goldmine for hotel visibility in the age of AI search. Here is why LinkedIn is your new B2B playbook.
5 min read
Jun
11
Instagram Plus: The Premium Tier Official Rollout

Instagram Plus: The Premium Tier Official Rollout

Meta rolls out Instagram Plus. Discover how 48 hour Stories and custom audience filters reshape organic reach and revenue tracks for your resort.
5 min read
Jun
04
LinkedIn's New Algorithm Cares About "Invisible" Engagement

LinkedIn's New Algorithm Cares About "Invisible" Engagement

LinkedIn's new algorithm tracks invisible signals like carousel swipes. Learn how this impacts your hotel's corporate group strategy.
4 min read
May
28
5 Takeaways From the 2026 Social Media Marketing Industry Report (And What They Mean for Your Hotel)

5 Takeaways From the 2026 Social Media Marketing Industry Report (And What They Mean for Your Hotel)

The 2026 Social Media Marketing Industry Report wasn't written for hotel marketers. Here's how to translate the five biggest takeaways for your property.
4 min read
May
21
YouTube: The Search Engine Your Hotel Is Missing

YouTube: The Search Engine Your Hotel Is Missing

78% of consumers turn to YouTube for recommendations they trust. Discover why this platform is the dominant force in high intent travel research.
5 min read
May
14
Marketing Strategy Shifts from Age Groups to Life Stages

Marketing Strategy Shifts from Age Groups to Life Stages

Stop targeting by generation. Meta’s 2026 report reveals why life stages and digital habits are the new keys to hotel discovery and bookings.
6 min read