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Marisa Arce

Marisa Arce

Jul
17
Branding Is the Strategy Hotels Can’t Afford to Skip

Branding Is the Strategy Hotels Can’t Afford to Skip

Performance may drive bookings, but brand builds loyalty. Here's how hotels can unify content and earn guest trust at every touchpoint.
3 min read
Jul
10
How AI Tools Are Rewriting the Guest Journey

How AI Tools Are Rewriting the Guest Journey

AI isn’t just for hotel operations. Here’s how recommendation engines shape what guests see and how marketers can use them to drive results.
3 min read
Jul
03
What Hotel Marketers Can Learn from GenAI Trailblazers

What Hotel Marketers Can Learn from GenAI Trailblazers

More hotel teams are adopting GenAI to streamline content and scale creativity. Here's what to learn from those using it best.
4 min read
Jun
26
Why Facebook Links May Be Costing You Reach

Why Facebook Links May Be Costing You Reach

Facebook says links in captions may be hurting your reach. Here’s what hotels should be doing instead.
4 min read
Jun
19
New Instagram Features Give Users More Profile Control

New Instagram Features Give Users More Profile Control

Instagram’s latest updates give brands more profile control and creative flexibility—perfect for hotels balancing polish with personality.
3 min read
Jun
12
If AI Can’t Find Your Hotel, Guests Might Not Either

If AI Can’t Find Your Hotel, Guests Might Not Either

If your hotel isn’t being mentioned online, AI search may not see you — and your future guests might not either.
3 min read
Jun
05
7 Travel Trends Shaping Hotel Marketing in 2025

7 Travel Trends Shaping Hotel Marketing in 2025

Expedia’s latest trend report is packed with insights hotel marketers can’t ignore.
3 min read
May
29
Summer 2025 Brings Big Travel Plans & Smart Bookers

Summer 2025 Brings Big Travel Plans & Smart Bookers

Travel demand is soaring this summer, but guests are booking with value and flexibility in mind.
3 min read
May
22
6 Takeaways From SME's 2025 Industry Report Every Hotel Should Know

6 Takeaways From SME's 2025 Industry Report Every Hotel Should Know

From shifting platforms to smarter search, we’re breaking down the trends shaping hotel marketing in 2025.
4 min read
May
15
What’s Driving Corporate Travel Decisions in 2025

What’s Driving Corporate Travel Decisions in 2025

Corporate travel priorities are changing. See what adjustments can help your team stay ahead of evolving guest needs.
3 min read