We Use AI Every Week. Here's What I Caught It Getting Wrong This Time.
Half the industry uses AI and doesn't say so. Here's exactly what we let it touch, and what we never do.
Stop Posting Single Photos. Instagram Already Moved On
Single-image posts are collapsing on Instagram. Here's why hotels should build 2027 around Reels and carousels.
SEO Got You Found. AEO and GEO Get You Picked.
Your guests are asking AI, not Google. SEO made you findable. AEO and GEO decide whether the AI cites you and picks your hotel.
LinkedIn's AI Slop Problem Is Real. Don't Let Your Hotel Add to It
LinkedIn's most AI-saturated platform. Here's how hotels can stand out with original long-form content instead of adding to the slop.
Search Isn't Dying. It's Splitting Into Three
Google searches per user dropped 20% YoY. Here's why hotels need a plan for social, traditional, and AI search, not just one.