Maximize Meta Ads for Black Friday and Cyber Monday
Meta’s campaign changes require earlier planning for Black Friday and Cyber Monday. Here’s how hotels can stay ahead.
The holiday sales season has changed. Meta’s campaign learning phase, signal dependency, and optimization shifts now require marketers to plan and launch campaigns earlier than ever. For hotels looking to promote gift cards, packages, or holiday offers, the time to act is now.
In a recent guide from Meta ads expert Jon Loomer, he outlines a checklist of updates to account for in 2025 holiday campaigns.
