Reels vs. Carousels: The Surprising Truth About What Really Performs on Instagram
Reels may get the hype, but new data shows that Carousels are often the real winners, especially as your audience grows.
For years, Instagram has prioritized Reels. Head of Instagram, Adam Mosseri, recently said Reels and DMs have driven much of the platform’s growth. But a new benchmark study reveals a surprising shift: Reels are not always the best-performing format, especially for larger accounts.