Smart AI Use Starts with Human Oversight
AI is powerful, but overusing it can backfire. Why hotels still need the human touch to stay authentic and build trust with guests.
Artificial intelligence is a powerful tool for hotel marketers. From drafting social captions to creating b-roll for videos, AI can help teams save time and produce content more efficiently. However, the rise in AI-generated content is starting to reveal its downsides. Across the web and on social media, audiences are noticing an increase in what some are calling “AI slop." This is content that lacks the human touch.