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AI

Oct
09
Perplexity AI chat showing a travel planning prompt for a 3-day trip to Atlanta with requests for boutique hotels, great food, and cultural activities.

Get Recommended by AI, Not Just Found by Google

AI is changing how travelers research, and your hotel might be invisible. Here’s how to get recognized (and recommended) by AI engines.
3 min read
Sep
25
The Rise of the Repeat Traveler

The Rise of the Repeat Traveler

Travelers are finding themselves drawn back to the same destinations. Here’s what keeps them coming back.
3 min read
Sep
18
LinkedIn Leans In on Content With New Metrics

LinkedIn Leans In on Content With New Metrics

LinkedIn adds Saves and Sends to post metrics, signaling a bigger shift toward becoming a true content platform for professionals.
3 min read
Sep
11
The AI Shift That’s Making Hotel Reviews More Valuable Than Ever

The AI Shift That’s Making Hotel Reviews More Valuable Than Ever

SEO isn’t what it used to be. As AI-powered search tools like Google’s AI Overviews, Microsoft Copilot, and
3 min read
Aug
28
Instagram Breaks Down What Actually Drives Growth

Instagram Breaks Down What Actually Drives Growth

New Instagram insights highlight what’s driving growth in 2025. Reels, carousels, and consistency all play a role.
3 min read
Aug
21
How This New TikTok Feature Could Boost Your Hotel Bookings

How This New TikTok Feature Could Boost Your Hotel Bookings

TikTok’s new feature is turning travel content into hotel bookings. Here’s what hotels should know now.
3 min read
Aug
07
5 Social Media Shifts Hotels Should Know in 2025

5 Social Media Shifts Hotels Should Know in 2025

The factors driving reach and engagement are shifting. These five takeaways highlight what’s working now on TikTok and Instagram, and how hotels can adapt.
4 min read
Jul
31
What Google’s AI Is Prioritizing and How Hotels Can Play to Win

What Google’s AI Is Prioritizing and How Hotels Can Play to Win

AI is reshaping travel search. Here’s a practical game plan hotels can follow to stay visible and bookable.
4 min read
Jul
24
The LinkedIn Video Tips Hotel Marketers Should Know

The LinkedIn Video Tips Hotel Marketers Should Know

New insights from LinkedIn reveal what makes video content perform well and could reshape how your hotel approaches short-form strategy.
4 min read
Jul
17
Branding Is the Strategy Hotels Can’t Afford to Skip

Branding Is the Strategy Hotels Can’t Afford to Skip

Performance may drive bookings, but brand builds loyalty. Here's how hotels can unify content and earn guest trust at every touchpoint.
3 min read