What Travelers Want in 2027 and Where They’re Looking
Skyscanner’s 2027 trends point to group trips, unplugging, and fitness. Where travelers research them, and what your hotel should film.
Your Social Media Reporting Is Missing the Best Part
Your social report shouldn’t be a scoreboard. Here’s how to show your GM why a post worked and what to do next.
Your Next Group Lead Might Come From an AI Answer. Is Your Sales Team in It?
One hotel’s top referral source just became ChatGPT. Here’s why your sales team belongs on LinkedIn if group business matters to you.
Your Next Guest Might Be an AI Agent. Market to Both.
AI agents now shortlist hotels before guests ever see them. Here's how to market to the traveler and the machine at the same time.
Instagram Told Us How It Ranks Content. Most Hotel Feeds Are Ignoring It.
There's no single Instagram algorithm. Adam Mosseri just explained what actually decides your hotel's reach.
