Sep
25
The Rise of the Repeat Traveler
Travelers are finding themselves drawn back to the same destinations. Here’s what keeps them coming back.
3 min read
Sep
18
LinkedIn Leans In on Content With New Metrics
LinkedIn adds Saves and Sends to post metrics, signaling a bigger shift toward becoming a true content platform for professionals.
3 min read
Sep
11
The AI Shift That’s Making Hotel Reviews More Valuable Than Ever
SEO isn’t what it used to be. As AI-powered search tools like Google’s AI Overviews, Microsoft Copilot, and
3 min read
Sep
04
The Power of Being Authentic in Hospitality Marketing
Authenticity is now the ultimate marketing advantage. Here’s how hotels can keep it real and build stronger guest connections.
3 min read
Aug
28
Instagram Breaks Down What Actually Drives Growth
New Instagram insights highlight what’s driving growth in 2025. Reels, carousels, and consistency all play a role.
3 min read
Aug
21
How This New TikTok Feature Could Boost Your Hotel Bookings
TikTok’s new feature is turning travel content into hotel bookings. Here’s what hotels should know now.
3 min read
Aug
14
Instagram’s Latest Updates Open New Ways to Be Seen
Instagram’s new features aim to drive peer-to-peer sharing and personal engagement. Here's how hotels can use that to their advantage.
4 min read
Aug
07
5 Social Media Shifts Hotels Should Know in 2025
The factors driving reach and engagement are shifting. These five takeaways highlight what’s working now on TikTok and Instagram, and how hotels can adapt.
4 min read
Jul
24
The LinkedIn Video Tips Hotel Marketers Should Know
New insights from LinkedIn reveal what makes video content perform well and could reshape how your hotel approaches short-form strategy.
4 min read
Jul
17
Branding Is the Strategy Hotels Can’t Afford to Skip
Performance may drive bookings, but brand builds loyalty. Here's how hotels can unify content and earn guest trust at every touchpoint.
3 min read