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Trends

May
14
Marketing Strategy Shifts from Age Groups to Life Stages

Marketing Strategy Shifts from Age Groups to Life Stages

Stop targeting by generation. Meta’s 2026 report reveals why life stages and digital habits are the new keys to hotel discovery and bookings.
6 min read
Jan
02
AI interface recommending an upscale business hotel to a meeting planner, shown in a clean, tech-forward scene with cool summer tones.

Marketing in the Age of AI: Trust Is the New Currency

In 2026, AI search will reward trust, not just traffic. Hotels must shift from being visible to being credible.
4 min read
Dec
19
Younger travelers in their 30's laying in bed enjoying a relaxed luxury travel scene

U.S. Travelers Signal a Shift in 2026 Priorities

U.S. travelers are leaning into self-expression, quality, and calm. Here’s what hotels should know going into 2026.
4 min read
Dec
12
The 2026 Social Media Trends Shaping Hotel Marketing

The 2026 Social Media Trends Shaping Hotel Marketing

Social SEO, short-form video, and smart AI workflows: see what hotel marketers should focus on heading into 2026.
4 min read
Nov
21
What 2026 Content Trends Mean for Hotel Marketing

What 2026 Content Trends Mean for Hotel Marketing

2026 trends show hotels need to double down on Instagram while expanding into YouTube, LinkedIn, and platform-native content strategies.
4 min read
Sep
25
The Rise of the Repeat Traveler

The Rise of the Repeat Traveler

Travelers are finding themselves drawn back to the same destinations. Here’s what keeps them coming back.
3 min read
Aug
07
5 Social Media Shifts Hotels Should Know in 2025

5 Social Media Shifts Hotels Should Know in 2025

The factors driving reach and engagement are shifting. These five takeaways highlight what’s working now on TikTok and Instagram, and how hotels can adapt.
4 min read
Jun
05
7 Travel Trends Shaping Hotel Marketing in 2025

7 Travel Trends Shaping Hotel Marketing in 2025

Expedia’s latest trend report is packed with insights hotel marketers can’t ignore.
3 min read
Feb
04
New Instagram Tools for Hotels + Will TikTok Stay or Go?

New Instagram Tools for Hotels + Will TikTok Stay or Go?

Stay ahead of the latest trends shaping hospitality marketing, from Instagram’s new profile updates to fresh insights on TikTok’s uncertain future.
4 min read
Jun
13
Unlocking Summer Travel Insights and Trends & The Future of Facebook

Unlocking Summer Travel Insights and Trends & The Future of Facebook

Unlocking key insights from Deloitte's Summer Travel Survey, Facebook's future focus, and the rise of hotel social media ambassadors.
5 min read