7 Travel Trends Shaping Hotel Marketing in 2025
Expedia’s latest trend report is packed with insights hotel marketers can’t ignore.

The Unpack ’25 report from Expedia Group offers more than just predictions. It’s a data-backed look at how travelers are choosing destinations, what inspires their trips, and what they expect from hotels.
From travelers booking trips based on TV shows to prioritizing hotel restaurants and stress-free booking, here’s what stood out to us: