Aug
28
Your Comp Set Can Imitate Everything but Your Team
Every hotel is filming the same drone shot. Here's the one asset your comp set can't touch.
8 min read
Aug
20
The 2026 AI Marketing Report Just Landed. Here's What Actually Matters for Hotels.
73% of marketers now use AI daily. Here's what the data actually means for hotel marketing teams, and where it's a warning, not an opportunity.
8 min read
Aug
13
We Use AI Every Week. Here's What I Caught It Getting Wrong This Time.
Half the industry uses AI and doesn't say so. Here's exactly what we let it touch, and what we never do.
6 min read
Aug
06
Stop Posting Single Photos. Instagram Already Moved On
Single-image posts are collapsing on Instagram. Here's why hotels should build 2027 around Reels and carousels.
6 min read
Jul
23
SEO Got You Found. AEO and GEO Get You Picked.
Your guests are asking AI, not Google. SEO made you findable. AEO and GEO decide whether the AI cites you and picks your hotel.
6 min read
Jul
09
Search Isn't Dying. It's Splitting Into Three
Google searches per user dropped 20% YoY. Here's why hotels need a plan for social, traditional, and AI search, not just one.
6 min read
Jul
02
Gen Z Is Trading Screens for Yarn, and Hotels Have an Opening
Gen Z is ditching screens for hobbies, and hotels are perfectly positioned to meet them there. Here's how to build the experience.
6 min read
Jun
18
LinkedIn Is the New B2B Search Engine
There is a massive, overlooked corporate goldmine for hotel visibility in the age of AI search. Here is why LinkedIn is your new B2B playbook.
5 min read
Jun
11
Instagram Plus: The Premium Tier Official Rollout
Meta rolls out Instagram Plus. Discover how 48 hour Stories and custom audience filters reshape organic reach and revenue tracks for your resort.
5 min read
May
21
YouTube: The Search Engine Your Hotel Is Missing
78% of consumers turn to YouTube for recommendations they trust. Discover why this platform is the dominant force in high intent travel research.
5 min read