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Jul
23
SEO Got You Found. AEO and GEO Get You Picked.

SEO Got You Found. AEO and GEO Get You Picked.

Your guests are asking AI, not Google. SEO made you findable. AEO and GEO decide whether the AI cites you and picks your hotel.
6 min read
Jul
09
Search Isn't Dying. It's Splitting Into Three

Search Isn't Dying. It's Splitting Into Three

Google searches per user dropped 20% YoY. Here's why hotels need a plan for social, traditional, and AI search, not just one.
6 min read
Jul
02
Gen Z Is Trading Screens for Yarn, and Hotels Have an Opening

Gen Z Is Trading Screens for Yarn, and Hotels Have an Opening

Gen Z is ditching screens for hobbies, and hotels are perfectly positioned to meet them there. Here's how to build the experience.
6 min read
Jun
18
LinkedIn Is the New B2B Search Engine

LinkedIn Is the New B2B Search Engine

There is a massive, overlooked corporate goldmine for hotel visibility in the age of AI search. Here is why LinkedIn is your new B2B playbook.
5 min read
Jun
11
Instagram Plus: The Premium Tier Official Rollout

Instagram Plus: The Premium Tier Official Rollout

Meta rolls out Instagram Plus. Discover how 48 hour Stories and custom audience filters reshape organic reach and revenue tracks for your resort.
5 min read
May
21
YouTube: The Search Engine Your Hotel Is Missing

YouTube: The Search Engine Your Hotel Is Missing

78% of consumers turn to YouTube for recommendations they trust. Discover why this platform is the dominant force in high intent travel research.
5 min read
May
14
Marketing Strategy Shifts from Age Groups to Life Stages

Marketing Strategy Shifts from Age Groups to Life Stages

Stop targeting by generation. Meta’s 2026 report reveals why life stages and digital habits are the new keys to hotel discovery and bookings.
6 min read
May
07
Travel as a Mental Health Reset: The New Guest Priority

Travel as a Mental Health Reset: The New Guest Priority

41% of travelers are now seeking a "calmer nervous system" through travel. Learn how to turn this wellness shift into a revenue opportunity.
5 min read
Apr
23
Finding Your Next Big Lead Just Got Easier on LinkedIn

Finding Your Next Big Lead Just Got Easier on LinkedIn

Discover how LinkedIn’s new AI powered search helps hotel marketing teams find high intent leads and streamline B2B prospecting.
5 min read
Apr
16
Man looking at LinkedIn on mobile phone standing in hotel lobby

LinkedIn Gains Ground as Google’s AI Search Reshapes B2B Discovery

Marketers move budgets to LinkedIn as Google AI search changes, prioritizing high ROAS and direct engagement with professional decision makers.
4 min read