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Oct
30
Hotel associate filming a yoga instructor in a luxury hotel fitness center at sunrise.

What Travelers Want in 2027 and Where They’re Looking

Skyscanner’s 2027 trends point to group trips, unplugging, and fitness. Where travelers research them, and what your hotel should film.
5 min read
Oct
15
Your Next Group Lead Might Come From an AI Answer. Is Your Sales Team in It?

Your Next Group Lead Might Come From an AI Answer. Is Your Sales Team in It?

One hotel’s top referral source just became ChatGPT. Here’s why your sales team belongs on LinkedIn if group business matters to you.
6 min read
Oct
01
Instagram Told Us How It Ranks Content. Most Hotel Feeds Are Ignoring It.

Instagram Told Us How It Ranks Content. Most Hotel Feeds Are Ignoring It.

There's no single Instagram algorithm. Adam Mosseri just explained what actually decides your hotel's reach.
9 min read
Sep
23
Meta Wants a Subscription Fee for Tools You Thought Were Free

Meta Wants a Subscription Fee for Tools You Thought Were Free

Meta now charges for links in posts and Reels. Before your hotel subscribes, find out where that subscription actually lives.
6 min read
Aug
28
Your Comp Set Can Imitate Everything but Your Team

Your Comp Set Can Imitate Everything but Your Team

Every hotel is filming the same drone shot. Here's the one asset your comp set can't touch.
8 min read
Aug
20
The 2026 AI Marketing Report Just Landed. Here's What Actually Matters for Hotels.

The 2026 AI Marketing Report Just Landed. Here's What Actually Matters for Hotels.

73% of marketers now use AI daily. Here's what the data actually means for hotel marketing teams, and where it's a warning, not an opportunity.
8 min read
Aug
13
We Use AI Every Week. Here's What I Caught It Getting Wrong This Time.

We Use AI Every Week. Here's What I Caught It Getting Wrong This Time.

Half the industry uses AI and doesn't say so. Here's exactly what we let it touch, and what we never do.
6 min read
Aug
06
Stop Posting Single Photos. Instagram Already Moved On

Stop Posting Single Photos. Instagram Already Moved On

Single-image posts are collapsing on Instagram. Here's why hotels should build 2027 around Reels and carousels.
6 min read
Jul
23
SEO Got You Found. AEO and GEO Get You Picked.

SEO Got You Found. AEO and GEO Get You Picked.

Your guests are asking AI, not Google. SEO made you findable. AEO and GEO decide whether the AI cites you and picks your hotel.
6 min read
Jul
09
Search Isn't Dying. It's Splitting Into Three

Search Isn't Dying. It's Splitting Into Three

Google searches per user dropped 20% YoY. Here's why hotels need a plan for social, traditional, and AI search, not just one.
6 min read