Instagram

Jun
11
Instagram Plus: The Premium Tier Official Rollout

Instagram Plus: The Premium Tier Official Rollout

Meta rolls out Instagram Plus. Discover how 48 hour Stories and custom audience filters reshape organic reach and revenue tracks for your resort.
5 min read
May
21
YouTube: The Search Engine Your Hotel Is Missing

YouTube: The Search Engine Your Hotel Is Missing

78% of consumers turn to YouTube for recommendations they trust. Discover why this platform is the dominant force in high intent travel research.
5 min read
May
14
Marketing Strategy Shifts from Age Groups to Life Stages

Marketing Strategy Shifts from Age Groups to Life Stages

Stop targeting by generation. Meta’s 2026 report reveals why life stages and digital habits are the new keys to hotel discovery and bookings.
6 min read
May
07
Travel as a Mental Health Reset: The New Guest Priority

Travel as a Mental Health Reset: The New Guest Priority

41% of travelers are now seeking a "calmer nervous system" through travel. Learn how to turn this wellness shift into a revenue opportunity.
5 min read
Apr
23
Finding Your Next Big Lead Just Got Easier on LinkedIn

Finding Your Next Big Lead Just Got Easier on LinkedIn

Discover how LinkedIn’s new AI powered search helps hotel marketing teams find high intent leads and streamline B2B prospecting.
5 min read
Apr
16
Man looking at LinkedIn on mobile phone standing in hotel lobby

LinkedIn Gains Ground as Google’s AI Search Reshapes B2B Discovery

Marketers move budgets to LinkedIn as Google AI search changes, prioritizing high ROAS and direct engagement with professional decision makers.
4 min read
Apr
08
AI generated view of Downtown San Diego, with Agentic AI booking a vacation.

AI Isn’t Just Recommending Hotels... It’s Getting Ready to Book Them

From searching to doing: Learn why Agentic AI is transforming the traveler journey as autonomous systems prepare to handle the entire booking process.
4 min read
Dec
24
Smartphone showing the TikTok app against a U.S. city skyline and American flag, with a suitcase and hotel keycard nearby, highlighting TikTok’s U.S. shift and hotel marketing relevance.

TikTok’s U.S. Sale Is (Almost) Final

TikTok’s U.S. sale is (almost) final. What it means for hotels, plus 4 platform updates that could shape your 2025 content strategy.
4 min read
Dec
19
Younger travelers in their 30's laying in bed enjoying a relaxed luxury travel scene

U.S. Travelers Signal a Shift in 2026 Priorities

U.S. travelers are leaning into self-expression, quality, and calm. Here’s what hotels should know going into 2026.
4 min read
Nov
21
What 2026 Content Trends Mean for Hotel Marketing

What 2026 Content Trends Mean for Hotel Marketing

2026 trends show hotels need to double down on Instagram while expanding into YouTube, LinkedIn, and platform-native content strategies.
4 min read