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Apr
16
Man looking at LinkedIn on mobile phone standing in hotel lobby

LinkedIn Gains Ground as Google’s AI Search Reshapes B2B Discovery

Marketers move budgets to LinkedIn as Google AI search changes, prioritizing high ROAS and direct engagement with professional decision makers.
4 min read
Apr
08
AI generated view of Downtown San Diego, with Agentic AI booking a vacation.

AI Isn’t Just Recommending Hotels... It’s Getting Ready to Book Them

From searching to doing: Learn why Agentic AI is transforming the traveler journey as autonomous systems prepare to handle the entire booking process.
4 min read
Dec
24
Smartphone showing the TikTok app against a U.S. city skyline and American flag, with a suitcase and hotel keycard nearby, highlighting TikTok’s U.S. shift and hotel marketing relevance.

TikTok’s U.S. Sale Is (Almost) Final

TikTok’s U.S. sale is (almost) final. What it means for hotels, plus 4 platform updates that could shape your 2025 content strategy.
4 min read
Dec
19
Younger travelers in their 30's laying in bed enjoying a relaxed luxury travel scene

U.S. Travelers Signal a Shift in 2026 Priorities

U.S. travelers are leaning into self-expression, quality, and calm. Here’s what hotels should know going into 2026.
4 min read
Nov
21
What 2026 Content Trends Mean for Hotel Marketing

What 2026 Content Trends Mean for Hotel Marketing

2026 trends show hotels need to double down on Instagram while expanding into YouTube, LinkedIn, and platform-native content strategies.
4 min read
Nov
06
Social Content Is Evolving Into TV Programming — Are Hotels Ready?

Social Content Is Evolving Into TV Programming — Are Hotels Ready?

Social content is moving to the big screen. YouTube and Instagram are adapting, and hotels that act now can build binge-worthy brand visibility.
4 min read
Oct
30
Maximize Meta Ads for Black Friday and Cyber Monday

Maximize Meta Ads for Black Friday and Cyber Monday

Meta’s campaign changes require earlier planning for Black Friday and Cyber Monday. Here’s how hotels can stay ahead.
3 min read
Sep
25
The Rise of the Repeat Traveler

The Rise of the Repeat Traveler

Travelers are finding themselves drawn back to the same destinations. Here’s what keeps them coming back.
3 min read
Sep
18
LinkedIn Leans In on Content With New Metrics

LinkedIn Leans In on Content With New Metrics

LinkedIn adds Saves and Sends to post metrics, signaling a bigger shift toward becoming a true content platform for professionals.
3 min read
Sep
11
The AI Shift That’s Making Hotel Reviews More Valuable Than Ever

The AI Shift That’s Making Hotel Reviews More Valuable Than Ever

SEO isn’t what it used to be. As AI-powered search tools like Google’s AI Overviews, Microsoft Copilot, and
3 min read