Generative AI Browsers Could Reroute Travel Search
New AI-powered browsers like ChatGPT's Atlas and Perplexity's Comet could reshape how travelers search and book hotels. Here’s what you need to know.
A quiet but seismic shift is unfolding online. AI-powered browsers like ChatGPT's Atlas and Perplexity's Comet are turning traditional search behavior into a personalized, action-driven experience.
OpenAI’s newly launched browser, Atlas, and Perplexity’s recently released Comet both signal the same transformation: browsers are no longer just portals for information. They are evolving into intelligent agents that summarize, decide, and act. With AI at the core, these tools are reshaping how users find and interact with content online. Especially when planning trips, comparing hotels, or organizing itineraries.
