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Sep
03
Your Best City Guide Is Sitting Behind the Front Desk

Your Best City Guide Is Sitting Behind the Front Desk

Marriott just spent big proving city guides work. Here's how to build a stronger version with your own staff, no celebrity budget required.
6 min read
Jul
09
Search Isn't Dying. It's Splitting Into Three

Search Isn't Dying. It's Splitting Into Three

Google searches per user dropped 20% YoY. Here's why hotels need a plan for social, traditional, and AI search, not just one.
6 min read
Jun
11
Instagram Plus: The Premium Tier Official Rollout

Instagram Plus: The Premium Tier Official Rollout

Meta rolls out Instagram Plus. Discover how 48 hour Stories and custom audience filters reshape organic reach and revenue tracks for your resort.
5 min read
May
28
5 Takeaways From the 2026 Social Media Marketing Industry Report (And What They Mean for Your Hotel)

5 Takeaways From the 2026 Social Media Marketing Industry Report (And What They Mean for Your Hotel)

The 2026 Social Media Marketing Industry Report wasn't written for hotel marketers. Here's how to translate the five biggest takeaways for your property.
4 min read
May
14
Marketing Strategy Shifts from Age Groups to Life Stages

Marketing Strategy Shifts from Age Groups to Life Stages

Stop targeting by generation. Meta’s 2026 report reveals why life stages and digital habits are the new keys to hotel discovery and bookings.
6 min read
May
07
Travel as a Mental Health Reset: The New Guest Priority

Travel as a Mental Health Reset: The New Guest Priority

41% of travelers are now seeking a "calmer nervous system" through travel. Learn how to turn this wellness shift into a revenue opportunity.
5 min read