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6 min read AI

Search Isn't Dying. It's Splitting Into Three

Google searches per user dropped 20% YoY. Here's why hotels need a plan for social, traditional, and AI search, not just one.
Search Isn't Dying. It's Splitting Into Three
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Google searches per user in the US dropped almost 20% year over year. That is not a typo, and it is not a fluke. It is the headline stat buried in Meta's new Social Search Series, and if you run marketing for a hotel, it should stop you mid-scroll.

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Published by:

Tyler Anderson

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