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Sep
11
The AI Shift That’s Making Hotel Reviews More Valuable Than Ever

The AI Shift That’s Making Hotel Reviews More Valuable Than Ever

SEO isn’t what it used to be. As AI-powered search tools like Google’s AI Overviews, Microsoft Copilot,
3 min read
Sep
04
The Power of Being Authentic in Hospitality Marketing

The Power of Being Authentic in Hospitality Marketing

Authenticity is now the ultimate marketing advantage. Here’s how hotels can keep it real and build stronger guest connections.
3 min read
Aug
28
Instagram Breaks Down What Actually Drives Growth

Instagram Breaks Down What Actually Drives Growth

New Instagram insights highlight what’s driving growth in 2025. Reels, carousels, and consistency all play a role.
3 min read
Aug
21
How This New TikTok Feature Could Boost Your Hotel Bookings

How This New TikTok Feature Could Boost Your Hotel Bookings

TikTok’s new feature is turning travel content into hotel bookings. Here’s what hotels should know now.
3 min read
Aug
14
Instagram’s Latest Updates Open New Ways to Be Seen

Instagram’s Latest Updates Open New Ways to Be Seen

Instagram’s new features aim to drive peer-to-peer sharing and personal engagement. Here's how hotels can use that to their advantage.
4 min read
Jul
31
What Google’s AI Is Prioritizing and How Hotels Can Play to Win

What Google’s AI Is Prioritizing and How Hotels Can Play to Win

AI is reshaping travel search. Here’s a practical game plan hotels can follow to stay visible and bookable.
4 min read
Jul
24
The LinkedIn Video Tips Hotel Marketers Should Know

The LinkedIn Video Tips Hotel Marketers Should Know

New insights from LinkedIn reveal what makes video content perform well and could reshape how your hotel approaches short-form strategy.
4 min read
Jul
03
What Hotel Marketers Can Learn from GenAI Trailblazers

What Hotel Marketers Can Learn from GenAI Trailblazers

More hotel teams are adopting GenAI to streamline content and scale creativity. Here's what to learn from those using it best.
4 min read
May
29
Summer 2025 Brings Big Travel Plans & Smart Bookers

Summer 2025 Brings Big Travel Plans & Smart Bookers

Travel demand is soaring this summer, but guests are booking with value and flexibility in mind.
3 min read
May
22
6 Takeaways From SME's 2025 Industry Report Every Hotel Should Know

6 Takeaways From SME's 2025 Industry Report Every Hotel Should Know

From shifting platforms to smarter search, we’re breaking down the trends shaping hotel marketing in 2025.
4 min read