LinkedIn Is the New B2B Search Engine
There is a massive, overlooked corporate goldmine for hotel visibility in the age of AI search. Here is why LinkedIn is your new B2B playbook.
Over the past few weeks, we’ve talked a lot about how AI is rewriting the rules of online search. We’ve looked at how platforms like YouTube, Reddit, and Yelp are being scraped by AI to help leisure travelers and local businesses get discovered. But if you’re trying to capture corporate travel, the playbook changes entirely. The reality of B2B procurement has officially shifted: a staggering 84% of buyers now use AI search tools like ChatGPT and Perplexity in purchasing decisions. If you want your hotel to show up in those corporate AI searches, the ultimate play isn't a forum or a video app. It is LinkedIn.
