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Marketing

Jul
02
Gen Z Is Trading Screens for Yarn, and Hotels Have an Opening

Gen Z Is Trading Screens for Yarn, and Hotels Have an Opening

Gen Z is ditching screens for hobbies, and hotels are perfectly positioned to meet them there. Here's how to build the experience.
6 min read
May
28
5 Takeaways From the 2026 Social Media Marketing Industry Report (And What They Mean for Your Hotel)

5 Takeaways From the 2026 Social Media Marketing Industry Report (And What They Mean for Your Hotel)

The 2026 Social Media Marketing Industry Report wasn't written for hotel marketers. Here's how to translate the five biggest takeaways for your property.
4 min read
May
14
Marketing Strategy Shifts from Age Groups to Life Stages

Marketing Strategy Shifts from Age Groups to Life Stages

Stop targeting by generation. Meta’s 2026 report reveals why life stages and digital habits are the new keys to hotel discovery and bookings.
6 min read
Apr
30
Social Search: Where Opinions Outweigh Facts

Social Search: Where Opinions Outweigh Facts

Travelers are moving from search facts to social validation. Learn how to bridge the gap and influence the new "visible evaluation journey."
4 min read
Sep
25
The Rise of the Repeat Traveler

The Rise of the Repeat Traveler

Travelers are finding themselves drawn back to the same destinations. Here’s what keeps them coming back.
3 min read
Sep
18
LinkedIn Leans In on Content With New Metrics

LinkedIn Leans In on Content With New Metrics

LinkedIn adds Saves and Sends to post metrics, signaling a bigger shift toward becoming a true content platform for professionals.
3 min read
Sep
11
The AI Shift That’s Making Hotel Reviews More Valuable Than Ever

The AI Shift That’s Making Hotel Reviews More Valuable Than Ever

SEO isn’t what it used to be. As AI-powered search tools like Google’s AI Overviews, Microsoft Copilot,
3 min read
Sep
04
The Power of Being Authentic in Hospitality Marketing

The Power of Being Authentic in Hospitality Marketing

Authenticity is now the ultimate marketing advantage. Here’s how hotels can keep it real and build stronger guest connections.
3 min read
Aug
21
How This New TikTok Feature Could Boost Your Hotel Bookings

How This New TikTok Feature Could Boost Your Hotel Bookings

TikTok’s new feature is turning travel content into hotel bookings. Here’s what hotels should know now.
3 min read
Aug
14
Instagram’s Latest Updates Open New Ways to Be Seen

Instagram’s Latest Updates Open New Ways to Be Seen

Instagram’s new features aim to drive peer-to-peer sharing and personal engagement. Here's how hotels can use that to their advantage.
4 min read