Gen Z Is Trading Screens for Yarn, and Hotels Have an Opening
Gen Z is ditching screens for hobbies, and hotels are perfectly positioned to meet them there. Here's how to build the experience.
If you've noticed more twenty somethings knitting on the subway or showing up to reading parties instead of happy hour, you're not imagining it. Lia Haberman broke down the "granny hobby" shift this week, and the numbers behind it are worth sitting with. 81% of Gen Z say they're experiencing digital fatigue. 60% say they're longing for a pre-digital era they never actually lived through. "Touch grass" started as an insult. Now it's a plan for Saturday.
