Metrics - Smart Hotel Marketing

Aug

28

Instagram Breaks Down What Actually Drives Growth

New Instagram insights highlight what’s driving growth in 2025. Reels, carousels, and consistency all play a role.

Aug 28, 2025

3 min read

Aug

07

5 Social Media Shifts Hotels Should Know in 2025

The factors driving reach and engagement are shifting. These five takeaways highlight what’s working now on TikTok and Instagram, and how hotels can adapt.

Aug 7, 2025

4 min read

Jun

26

Why Facebook Links May Be Costing You Reach

Facebook says links in captions may be hurting your reach. Here’s what hotels should be doing instead.

Jun 26, 2025

4 min read

Feb

04

New Instagram Tools for Hotels + Will TikTok Stay or Go?

Stay ahead of the latest trends shaping hospitality marketing, from Instagram’s new profile updates to fresh insights on TikTok’s uncertain future.

Feb 4, 2025

4 min read