Sep
25
The Rise of the Repeat Traveler
Travelers are finding themselves drawn back to the same destinations. Here’s what keeps them coming back.
3 min read
Metrics
Sep
18
LinkedIn Leans In on Content With New Metrics
LinkedIn adds Saves and Sends to post metrics, signaling a bigger shift toward becoming a true content platform for professionals.
3 min read
Sep
11
The AI Shift That’s Making Hotel Reviews More Valuable Than Ever
SEO isn’t what it used to be. As AI-powered search tools like Google’s AI Overviews, Microsoft Copilot, and
3 min read
Sep
04
The Power of Being Authentic in Hospitality Marketing
Authenticity is now the ultimate marketing advantage. Here’s how hotels can keep it real and build stronger guest connections.
3 min read
Aug
28
Instagram Breaks Down What Actually Drives Growth
New Instagram insights highlight what’s driving growth in 2025. Reels, carousels, and consistency all play a role.
3 min read
Aug
07
5 Social Media Shifts Hotels Should Know in 2025
The factors driving reach and engagement are shifting. These five takeaways highlight what’s working now on TikTok and Instagram, and how hotels can adapt.
4 min read
Jun
26
Why Facebook Links May Be Costing You Reach
Facebook says links in captions may be hurting your reach. Here’s what hotels should be doing instead.
4 min read
Feb
04
New Instagram Tools for Hotels + Will TikTok Stay or Go?
Stay ahead of the latest trends shaping hospitality marketing, from Instagram’s new profile updates to fresh insights on TikTok’s uncertain future.
4 min read