6 Takeaways From SME's 2025 Industry Report Every Hotel Should Know
From shifting platforms to smarter search, we’re breaking down the trends shaping hotel marketing in 2025.
Every year, Social Media Examiner releases one of the most anticipated reports in marketing, and the 2025 edition doesn’t disappoint. Based on input from over 1,400 marketers, this year’s findings highlight major shifts in platform priorities, content formats, and tool adoption (2025 Social Media Marketing Industry Report, Social Media Examiner, May 2025).
Here are the top six takeaways hotel marketers should have on their radar:
