How AI Tools Are Rewriting the Guest Journey
AI isn’t just for hotel operations. Here’s how recommendation engines shape what guests see and how marketers can use them to drive results.
AI recommendation engines are becoming a key part of hotel tech. These systems look at guest data to figure out what content or offer to show and when. That could be a room upgrade during booking, a targeted package in an email, or a last-minute add-on. They’ve typically been used by revenue or operations teams, but now they’re showing up in more guest-facing moments, which means they matter more to marketers, too.
