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AI

Aug
13
We Use AI Every Week. Here's What I Caught It Getting Wrong This Time.

We Use AI Every Week. Here's What I Caught It Getting Wrong This Time.

Half the industry uses AI and doesn't say so. Here's exactly what we let it touch, and what we never do.
6 min read
Aug
06
Stop Posting Single Photos. Instagram Already Moved On

Stop Posting Single Photos. Instagram Already Moved On

Single-image posts are collapsing on Instagram. Here's why hotels should build 2027 around Reels and carousels.
6 min read
Jul
30
Why One-Off Influencer Stays Fail Hotels

Why One-Off Influencer Stays Fail Hotels

Hotels got handed a playbook built for $40 products. Here's why the one-off influencer stay fails, and what to run instead.
7 min read
Jul
23
SEO Got You Found. AEO and GEO Get You Picked.

SEO Got You Found. AEO and GEO Get You Picked.

Your guests are asking AI, not Google. SEO made you findable. AEO and GEO decide whether the AI cites you and picks your hotel.
6 min read
Jul
17
LinkedIn's AI Slop Problem Is Real. Don't Let Your Hotel Add to It

LinkedIn's AI Slop Problem Is Real. Don't Let Your Hotel Add to It

LinkedIn's most AI-saturated platform. Here's how hotels can stand out with original long-form content instead of adding to the slop.
7 min read
Jul
09
Search Isn't Dying. It's Splitting Into Three

Search Isn't Dying. It's Splitting Into Three

Google searches per user dropped 20% YoY. Here's why hotels need a plan for social, traditional, and AI search, not just one.
6 min read
Jun
18
LinkedIn Is the New B2B Search Engine

LinkedIn Is the New B2B Search Engine

There is a massive, overlooked corporate goldmine for hotel visibility in the age of AI search. Here is why LinkedIn is your new B2B playbook.
5 min read
Jun
04
LinkedIn's New Algorithm Cares About "Invisible" Engagement

LinkedIn's New Algorithm Cares About "Invisible" Engagement

LinkedIn's new algorithm tracks invisible signals like carousel swipes. Learn how this impacts your hotel's corporate group strategy.
4 min read
May
21
YouTube: The Search Engine Your Hotel Is Missing

YouTube: The Search Engine Your Hotel Is Missing

78% of consumers turn to YouTube for recommendations they trust. Discover why this platform is the dominant force in high intent travel research.
5 min read
Apr
23
Finding Your Next Big Lead Just Got Easier on LinkedIn

Finding Your Next Big Lead Just Got Easier on LinkedIn

Discover how LinkedIn’s new AI powered search helps hotel marketing teams find high intent leads and streamline B2B prospecting.
5 min read