Social Content Is Evolving Into TV Programming — Are Hotels Ready?
Social content is moving to the big screen. YouTube and Instagram are adapting, and hotels that act now can build binge-worthy brand visibility.
If it feels like social video content is everywhere, you’re absolutely right. And now it is moving to the biggest screen in the house. The shift in how younger audiences consume content is accelerating, and platforms are adapting fast to meet them on the living‑room screen.
Gen Z and the soon‑to‑be Gen Alpha have grown up on streaming and on‑demand formats. They don’t watch live TV in the traditional sense. Interest-based algorithms rather than channel schedules shape their viewing habits.
