Summer 2025 Brings Big Travel Plans & Smart Bookers
Travel demand is soaring this summer, but guests are booking with value and flexibility in mind.
This summer, travel activity across the U.S. is expected to surge. According to Hotel Dive, 77% of Americans are planning trips between June and August, with 63% booking overnight leisure stays. Even with high demand, this year’s travelers are more price-sensitive and value-focused than in past years.
