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Aug
13
We Use AI Every Week. Here's What I Caught It Getting Wrong This Time.

We Use AI Every Week. Here's What I Caught It Getting Wrong This Time.

Half the industry uses AI and doesn't say so. Here's exactly what we let it touch, and what we never do.
6 min read
Jul
23
SEO Got You Found. AEO and GEO Get You Picked.

SEO Got You Found. AEO and GEO Get You Picked.

Your guests are asking AI, not Google. SEO made you findable. AEO and GEO decide whether the AI cites you and picks your hotel.
6 min read
Jul
09
Search Isn't Dying. It's Splitting Into Three

Search Isn't Dying. It's Splitting Into Three

Google searches per user dropped 20% YoY. Here's why hotels need a plan for social, traditional, and AI search, not just one.
6 min read
Jun
11
Instagram Plus: The Premium Tier Official Rollout

Instagram Plus: The Premium Tier Official Rollout

Meta rolls out Instagram Plus. Discover how 48 hour Stories and custom audience filters reshape organic reach and revenue tracks for your resort.
5 min read
Jun
04
LinkedIn's New Algorithm Cares About "Invisible" Engagement

LinkedIn's New Algorithm Cares About "Invisible" Engagement

LinkedIn's new algorithm tracks invisible signals like carousel swipes. Learn how this impacts your hotel's corporate group strategy.
4 min read
May
07
Travel as a Mental Health Reset: The New Guest Priority

Travel as a Mental Health Reset: The New Guest Priority

41% of travelers are now seeking a "calmer nervous system" through travel. Learn how to turn this wellness shift into a revenue opportunity.
5 min read
Sep
25
The Rise of the Repeat Traveler

The Rise of the Repeat Traveler

Travelers are finding themselves drawn back to the same destinations. Here’s what keeps them coming back.
3 min read
Sep
18
LinkedIn Leans In on Content With New Metrics

LinkedIn Leans In on Content With New Metrics

LinkedIn adds Saves and Sends to post metrics, signaling a bigger shift toward becoming a true content platform for professionals.
3 min read
Sep
11
The AI Shift That’s Making Hotel Reviews More Valuable Than Ever

The AI Shift That’s Making Hotel Reviews More Valuable Than Ever

SEO isn’t what it used to be. As AI-powered search tools like Google’s AI Overviews, Microsoft Copilot,
3 min read
Aug
21
How This New TikTok Feature Could Boost Your Hotel Bookings

How This New TikTok Feature Could Boost Your Hotel Bookings

TikTok’s new feature is turning travel content into hotel bookings. Here’s what hotels should know now.
3 min read