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The AI Shift That’s Making Hotel Reviews More Valuable Than Ever

The AI Shift That’s Making Hotel Reviews More Valuable Than Ever

SEO isn’t what it used to be. As AI-powered search tools like Google’s AI Overviews, Microsoft Copilot, and ChatGPT become the norm, the way travelers find and evaluate hotels is changing fast. Guest reviews are now one of the most trusted data sources for AI and are playing a much bigger role in what shows up in search results.

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Published by:

Marisa Arce

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