Aug
28
Your Comp Set Can Imitate Everything but Your Team
Every hotel is filming the same drone shot. Here's the one asset your comp set can't touch.
8 min read
ChatGPT
Aug
20
The 2026 AI Marketing Report Just Landed. Here's What Actually Matters for Hotels.
73% of marketers now use AI daily. Here's what the data actually means for hotel marketing teams, and where it's a warning, not an opportunity.
8 min read
Jul
30
Why One-Off Influencer Stays Fail Hotels
Hotels got handed a playbook built for $40 products. Here's why the one-off influencer stay fails, and what to run instead.
7 min read
Jul
23
SEO Got You Found. AEO and GEO Get You Picked.
Your guests are asking AI, not Google. SEO made you findable. AEO and GEO decide whether the AI cites you and picks your hotel.
6 min read
Apr
30
Social Search: Where Opinions Outweigh Facts
Travelers are moving from search facts to social validation. Learn how to bridge the gap and influence the new "visible evaluation journey."
4 min read
Nov
13
Should Hotels Chase Trends and Memes?
4 min read
Sep
18
LinkedIn Leans In on Content With New Metrics
LinkedIn adds Saves and Sends to post metrics, signaling a bigger shift toward becoming a true content platform for professionals.
3 min read
Sep
11
The AI Shift That’s Making Hotel Reviews More Valuable Than Ever
SEO isn’t what it used to be. As AI-powered search tools like Google’s AI Overviews, Microsoft Copilot,
3 min read
Jul
10
How AI Tools Are Rewriting the Guest Journey
AI isn’t just for hotel operations. Here’s how recommendation engines shape what guests see and how marketers can use them to drive results.
3 min read
Jul
03
What Hotel Marketers Can Learn from GenAI Trailblazers
More hotel teams are adopting GenAI to streamline content and scale creativity. Here's what to learn from those using it best.
4 min read