The Next Wave of B2B Buyers — Is Your Hotel Ready?
The next generation of B2B buyers wants speed, content, and no calls. Is your hotel giving them what they need to book?
Millennials now dominate B2B buying committees, but they won’t be alone for long. Gen Z is quickly entering the scene, and together, these younger buyers are transforming how decisions are made. According to Forrester, Millennials are now the dominant demographic among B2B buyers, and LinkedIn’s latest report suggests that digital-first expectations will only accelerate as Gen Z becomes more influential.
