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Oct
22
Your Social Media Reporting Is Missing the Best Part

Your Social Media Reporting Is Missing the Best Part

Your social report shouldn’t be a scoreboard. Here’s how to show your GM why a post worked and what to do next.
6 min read
Oct
01
Instagram Told Us How It Ranks Content. Most Hotel Feeds Are Ignoring It.

Instagram Told Us How It Ranks Content. Most Hotel Feeds Are Ignoring It.

There's no single Instagram algorithm. Adam Mosseri just explained what actually decides your hotel's reach.
9 min read
Jun
25
The Four Shifts That Decide Whether Your Hotel Gets Seen in 2026

The Four Shifts That Decide Whether Your Hotel Gets Seen in 2026

Follower counts stopped meaning anything. Here are the three 2026 shifts that decide whether your hotel gets seen, and booked.
6 min read
Jun
11
Instagram Plus: The Premium Tier Official Rollout

Instagram Plus: The Premium Tier Official Rollout

Meta rolls out Instagram Plus. Discover how 48 hour Stories and custom audience filters reshape organic reach and revenue tracks for your resort.
5 min read
Dec
24
Smartphone showing the TikTok app against a U.S. city skyline and American flag, with a suitcase and hotel keycard nearby, highlighting TikTok’s U.S. shift and hotel marketing relevance.

TikTok’s U.S. Sale Is (Almost) Final

TikTok’s U.S. sale is (almost) final. What it means for hotels, plus 4 platform updates that could shape your 2025 content strategy.
4 min read
Jul
03
What Hotel Marketers Can Learn from GenAI Trailblazers

What Hotel Marketers Can Learn from GenAI Trailblazers

More hotel teams are adopting GenAI to streamline content and scale creativity. Here's what to learn from those using it best.
4 min read
Jun
26
Why Facebook Links May Be Costing You Reach

Why Facebook Links May Be Costing You Reach

Facebook says links in captions may be hurting your reach. Here’s what hotels should be doing instead.
4 min read
May
01
Social Media and AI Are Becoming One

Social Media and AI Are Becoming One

AI is reshaping how people connect, discover, and engage online...and it’s changing the guest journey, too.
3 min read
Apr
24
Instagram’s New "Edits" Tool Gives Hotels Options

Instagram’s New "Edits" Tool Gives Hotels Options

Instagram just made Reels easier to create, without needing CapCut or TikTok. Here’s what it means for hotel marketers.
3 min read
Jun
13
Unlocking Summer Travel Insights and Trends & The Future of Facebook

Unlocking Summer Travel Insights and Trends & The Future of Facebook

Unlocking key insights from Deloitte's Summer Travel Survey, Facebook's future focus, and the rise of hotel social media ambassadors.
5 min read