The Four Shifts That Decide Whether Your Hotel Gets Seen in 2026
Follower counts stopped meaning anything. Here are the three 2026 shifts that decide whether your hotel gets seen, and booked.
Most hotel marketers are still grading their social by follower count and the occasional drone shot that pops off. That scorecard stopped meaning much about 18 months ago. A new rundown of 2026 social media trends from Next Luxury lays out why, and a few of the shifts hit directly at how you fill rooms.
