Why One-Off Influencer Stays Fail Hotels
Hotels got handed a playbook built for $40 products. Here's why the one-off influencer stay fails, and what to run instead.
If you run marketing for a hotel, you've felt the pull. Influencers look like the answer. The headlines say their content is more relatable, that people trust creators over brands, that they drive real business. A lot of that is true. The problem is that almost none of it was written for you.
