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Oct
23
A laptop showing Generative AI help plan a trip for someone.

Generative AI Browsers Could Reroute Travel Search

New AI-powered browsers like ChatGPT's Atlas and Perplexity's Comet could reshape how travelers search and book hotels. Here’s what you need to know.
3 min read
Oct
09
Perplexity AI chat showing a travel planning prompt for a 3-day trip to Atlanta with requests for boutique hotels, great food, and cultural activities.

Get Recommended by AI, Not Just Found by Google

AI is changing how travelers research, and your hotel might be invisible. Here’s how to get recognized (and recommended) by AI engines.
3 min read
Oct
02
A group of young business professionals meeting with a hotel catering team in a modern conference space, reviewing event plans and food options.

The Next Wave of B2B Buyers — Is Your Hotel Ready?

The next generation of B2B buyers wants speed, content, and no calls. Is your hotel giving them what they need to book?
3 min read
Sep
18
LinkedIn Leans In on Content With New Metrics

LinkedIn Leans In on Content With New Metrics

LinkedIn adds Saves and Sends to post metrics, signaling a bigger shift toward becoming a true content platform for professionals.
3 min read
Sep
11
The AI Shift That’s Making Hotel Reviews More Valuable Than Ever

The AI Shift That’s Making Hotel Reviews More Valuable Than Ever

SEO isn’t what it used to be. As AI-powered search tools like Google’s AI Overviews, Microsoft Copilot, and
3 min read
Sep
04
The Power of Being Authentic in Hospitality Marketing

The Power of Being Authentic in Hospitality Marketing

Authenticity is now the ultimate marketing advantage. Here’s how hotels can keep it real and build stronger guest connections.
3 min read
Aug
28
Instagram Breaks Down What Actually Drives Growth

Instagram Breaks Down What Actually Drives Growth

New Instagram insights highlight what’s driving growth in 2025. Reels, carousels, and consistency all play a role.
3 min read
Aug
21
How This New TikTok Feature Could Boost Your Hotel Bookings

How This New TikTok Feature Could Boost Your Hotel Bookings

TikTok’s new feature is turning travel content into hotel bookings. Here’s what hotels should know now.
3 min read
Aug
14
Instagram’s Latest Updates Open New Ways to Be Seen

Instagram’s Latest Updates Open New Ways to Be Seen

Instagram’s new features aim to drive peer-to-peer sharing and personal engagement. Here's how hotels can use that to their advantage.
4 min read
Jul
31
What Google’s AI Is Prioritizing and How Hotels Can Play to Win

What Google’s AI Is Prioritizing and How Hotels Can Play to Win

AI is reshaping travel search. Here’s a practical game plan hotels can follow to stay visible and bookable.
4 min read