Sign in Subscribe
6 min read Instagram

Stop Posting Single Photos. Instagram Already Moved On

Single-image posts are collapsing on Instagram. Here's why hotels should build 2027 around Reels and carousels.
Stop Posting Single Photos. Instagram Already Moved On
Image generated by Gemini

If your hotel's Instagram is still built on single-image posts, you're putting your effort into the one format Instagram is quietly retiring.

This post is for subscribers only


Published by:

Tyler Anderson

You might also like...

Jul
30
Why One-Off Influencer Stays Fail Hotels

Why One-Off Influencer Stays Fail Hotels

Hotels got handed a playbook built for $40 products. Here's why the one-off influencer stay fails, and what to run instead.
7 min read
Jul
23
SEO Got You Found. AEO and GEO Get You Picked.

SEO Got You Found. AEO and GEO Get You Picked.

Your guests are asking AI, not Google. SEO made you findable. AEO and GEO decide whether the AI cites you and picks your hotel.
6 min read
Jul
17
LinkedIn's AI Slop Problem Is Real. Don't Let Your Hotel Add to It

LinkedIn's AI Slop Problem Is Real. Don't Let Your Hotel Add to It

LinkedIn's most AI-saturated platform. Here's how hotels can stand out with original long-form content instead of adding to the slop.
7 min read
Jul
09
Search Isn't Dying. It's Splitting Into Three

Search Isn't Dying. It's Splitting Into Three

Google searches per user dropped 20% YoY. Here's why hotels need a plan for social, traditional, and AI search, not just one.
6 min read
Jul
02
Gen Z Is Trading Screens for Yarn, and Hotels Have an Opening

Gen Z Is Trading Screens for Yarn, and Hotels Have an Opening

Gen Z is ditching screens for hobbies, and hotels are perfectly positioned to meet them there. Here's how to build the experience.
6 min read