We Use AI Every Week. Here's What I Caught It Getting Wrong This Time.
Half the industry uses AI and doesn't say so. Here's exactly what we let it touch, and what we never do.
A few years ago, you would have assumed every word in this newsletter came from a blank page and my own two hands typing on a keyboard. In the last 18 months, odds are most of you assume AI wrote some, if not all, of it. And I'd be lying if I said that wasn't the case. Yes, we use AI to help build Smart Hotel Marketing every single week, and I'd be an idiot to pretend otherwise while half the marketing industry does the same thing and just doesn't say so.
